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Here is the first full-scale study of the dynamic graphic design created in the three decades before World War II, when economic and political upheaval mixed with a wild pursuit of gaiety, luxury, modernism, and elegance to produce a style that came to be known as Art Deco. Art Deco style grew in several distinct directions out of an extraordinarily rich cultural melting pot. Breaking sharply with its predecessor, Art Nouveau, Art Deco assimilated the ideas of the vibrant avant-garde art movements such as Cubism, Constructivism, and Futurism; the early modernist applied-arts groups like the Vienna Secession and Bauhaus; and the leading fashion designers – Paul Poiret, Coco Chanel, and others