Confira o resumo do livro Livro Big Book Of Letterheads – Carter, David E. – ISBN: 006125570X e veja onde comprar em loja online.
Although email has overtaken written communication in business, letterhead design is just as vital as ever. Since business letters are mailed less frequently, each one sent has the opportunity to have a greater impact on the reader that it would have in the pre-internet era. Today’s designers are challenged to create a letterhead (and letterhead set) that will accomplish the following; make a positive first impression for the business; be an appropriate design for the firm’s personality and corporate culture; and leave a lasting impression in the mind of the recipient. In addition, the ‘letterhead set’ will usually contain an envelope – one which ideally says ‘open me first’. From logos to business cards to flat sheets and envelopes, the creative techniques and full-color images portrayed in this broad range of work explores how these elements combine to create a company brand. Written by a noted authority on the subjects of graphic design, logo design, and corporate branding, ‘The big book of letterheads’ includes nearly 400 letterhead sets, all selected for their ability to inspire the reader and provide countless brainstorming ideas.