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‘designing’ – reveals a way of thinking about visual problems. The book celebrates over 40 years of work produced by one of the world’s best known graphic design firms, Chermayeff & Geismar Inc. Rather than presenting a predictable project showcase, designing; groups images by themes that show how design is an idea-driven, often intuitive process. The approach – letting the problem guide a solution – never varies whether the task is designing a poster or an exhibition, a stamp or a website. The breadth and variety of designs confirms that there is still no obvious Chermayeff & Geismar style because every visual treatment is a response to a unique set of constraints. designing; demonstrates that no pat formula exists for good design. It’s really about digging deep into the assignment, understanding the audience, empathizing with the client, getting your hands dirty and having fun whenever possible. At a time when designers are confronted with unlimited technological and stylistic options, the book will serve as a reminder that good design should be about communication, not methods or trends.