Ler livro online, o resumo Livro Designs That Stand Up, Speak Out, And Can't Be – Hickey, Lisa – ISBN: 1592531040. Confira preço em loja online confiável.
With the endless amount of junk mail, spam, billboards, flyers, telemarketers, and commercials to which consumers are subjected, graphic designers must come up with ingenious ideas to cut through the clutter. This book includes the A-list of projects that have found a way to grab the attention of their audiences, despite all the stimuli that can get in the way. These promotions overcome the recipients’ knee-jerk reaction to toss them in the trash. It isn’t easy to do.Those with the magic formula engage recipients by attacking their senses through humor, tactile effects, unexpected surprises, interactive measures, and lush or inviting materials or images, but they still need a clever concept to really drive the whole experience. It’s a difficult challenge, and this book features examples of work that accomplishes just that.