Conheça o livro e compre online. Livro Fashion Now – Stall-meadows, Celia – ISBN: 0131594109.
‘Fashion Now – A Global Perspective’ offers information in the field, and emphasizes fashion and marketing by incorporating business concepts used by design and merchandising students. In the text, is presented through coverage of history, international trade, and retailing. It provides a visual study of introductory fashion concepts and a global view of the fashion industry. The book offers the following and more – a discussion of marketing as it applies to fashion to help prepare students to enter the industry; end-of-chapter discussion questions, related activities, and case studies for small – group discussion and enhanced learning; guides students through the process of building their own fashion retail business.