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Logos, brand and identities are the keystones of corporate communication. This book seeks to demystify the jargon prevalent in the branding world, exmaning logos and their application to 20 international projects including Coca-cola ,Birds Eye, Hong Kong Airport, Direct Line and Oxygen. Sixty stationery projects by top designers from around the world are also explored. ‘Logos, Letterheads & Business Cards’ examines how typography, illustration, materials, format and printing techniques can be used effectively to express the identity of the client.