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This book shows a variety of direct mail ideas that have succeeded in captivating the target audience. This collection covers a range of direct mail that incorporates gimmicks, uses uniques shapes or materials to surprise the recipients. Examples include seasonal greetings for customers, debut announcement for new merchandise, exhibition announcements, opening party invitations, and more. All designs are categorized by industry such as apparel, accessories and cosmetics, commerce and retail, food and restaurants, and creative and private.