Confira o resumo do livro Livro Visual Merchandising – Morgan, Tony – ISBN: 1856697630 e veja onde comprar em loja online.
This book intends to offer a reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This edition contains four case studies and extensively revised and updated images.